今シーズンのテーマ、「硬いきもち」を表現する為に選ばれたロケ地は、
偶然にもPGGにとっては故郷と言える町、
岐阜県不破郡にある、1951年創業の『関ヶ原石材』さんでした。
世界中の色々なところから集まった石を磨き上げ、
また新しい世界に広げる役割を担うこの場所。
東京のあらゆる場所で、それも象徴となる建物で目にするあの石も、
ここから旅立っていったと聞きました。
そして、石を表現した服を作った私たちに、その石の魅力を教えてくれたのです。
石と人、そして石とくらしがより近づいたら何が起こるだろう?
そんな気持ちで、人と石の様々な出会いを生み出している、“Hello Stone Project”の存在。
PGGのこの服が、その石の魅力を表現する一つになれればと思っています。
今シーズンを象徴するモチーフの一つ、大理石。
それは、固まるとすごく綺麗で、砕いたら石灰になる。
使い方次第で変化する、石。
美しい表情を持つ大理石と、相反するように冷たくてグレーの石。
つながりがつながりを作り、勝手に固まり、硬まっていく。
やっぱりそれは、変わらない。
とても、硬いきもちだった。

The location selected to represent this season’s theme, “A feeling, resolute as stone,”
just happens to be in the town that could be termed the birthplace of PGG,
in the Fuwa district of Gifu Prefecture—Sekigahara Sekizai SEKISTONE, established in 1951.
This place, where stones from all around the world are gathered and polished,
plays a role in opening up new worlds.
We hear that those stones we see in locations throughout Tokyo,
and even those found in the most famous and symbolic of buildings, first began their journeys here.
And this place taught us, the ones who designed this apparel to express and represent these stones,
the appeal and power of these minerals.
What would happen if the proximity between stones and people,
and stones and lifestyles, were to become ever so closer?
This feeling which we embraced as we embarked on the idea,
is the existential concept that was the “Hello Stone Project,”
which gave birth to various encounters between people and stones.
We hope this PGG apparel can be a form of expression that represents the fascinating qualities of such stones.
Marble—one of the motifs which represent this season.
It is a mineral that becomes exceedingly beautiful when it hardens, and calcium when shattered.
A form of rock that transforms depending on the manner in which it is used.
Marble, which possesses expressions of marvelous beauty, and contrarily, rocks, which are cold and gray.
Connections form further connections, harden willfully, and become resolute.
After all, such things never change.
It was a feeling, resolute as stone.

PERFECT PERFORMANCE GENUINE GENESIS